Featured Articles
What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
The StoryKernel: Woden’s Strategic Narrative Framework
Woden's nine-part storytelling framework is the foundation of an efficient customer journey.
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
All Articles
-
Beyond the Branch
-
Seeking Scale? It’s About People, Not Process
-
The Next Retail Chain to Fail? Your Local Supermarket
-
The World’s Best-Managed Companies Have the Same CEO: Their Customers
-
WeWork & Starbucks Agree: Father Knows Best
-
Find Your Constant and Pivot with Purpose
-
Google It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide”
-
Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
-
Falling in with the “Bad” Crowd
-
Soup’s Down! How Tired Brands Can Refresh Through Story
-
Why Reed Hastings Didn’t Build a Faster Horse
-
Coachella and the Art of Crafting a Timeless Story
