EFFICIENT GO-TO-MARKET
IS BUILT ON STORY
Strategic Narrative Transforms You Into a Brand Customers Can’t Live Without
The Storytelling Framework Trusted by 300+ Essential Brands
SOUND THE SAME AS COMPETITORS?
VALUE BURIED UNDER FEATURES & BENEFITS?
People don’t buy the way they used to. They enter the journey later. They’re more informed. They know your competitors. And the buying committee is larger than ever. Your strategic narrative is the framework that pulls them in and delivers the perfect story at the ideal time to win in your market.
UNLOCK THE POTENTIAL
IN YOUR BRAND
“We’ve been able to differentiate ourselves from competitors because of our StoryKernel… We’d probably be a year behind where we are today without Woden.”
Adam Weight | CEO of BMA Banking Systems
STORY IS THE STRATEGY
01
StoryKernEL™
In just six weeks, Woden will uncover what makes you essential. You know your brand has a great story, but when you tell it, people just don’t hear it the way you do. The StoryKernel provides a framework for customer-centric storytelling that buyers want to hear.
02
StoryseminaR™
Align your entire team behind one message that works. Your team will embrace your story when they help you create it. StorySeminar shows your team the potential in your narrative and gives them the tools they need to begin sharing it consistently with buyers.
03
StoryguidE™
Share the perfect story with the right audience at the ideal time. Your story is the foundation of an efficient customer journey. StoryGuide provides you with the stories you need to pull buyers in and through each stage of your funnel. Right message, right buyer, right time.
04
StoryAcceleratoR™
You deserve to be your brand’s best storyteller. We will coach your team on how to use the StoryGuide every day. StoryAccelerator gives your team the confidence, support, and Artificial Intelligence tools to bring your story to life. Reach your potential.
START TELLING YOUR
STORY TODAY
More than 300 brands have engaged Woden to craft their StoryKernel. Thousands more have used our methodology independently.
Story is the Strategy will show you how to both develop your own StoryKernel and gain insights on how to implement it across your entire organization.
We believe strategic narrative is the foundation of every successful organization. Develop yours to align your team, clarify your value, and win in your market.
HOW to CRAFT YOUR STORY
