Featured Articles
What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
The StoryKernel: Woden’s Strategic Narrative Framework
Woden's nine-part storytelling framework is the foundation of an efficient customer journey.
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
All Articles
-
Third Place Displaced
-
Build a Playlist That Keeps Your Customer on “Repeat”
-
The Power Of The Underdog
-
The Broken Business of Death
-
The Illusion of Magical Thinking
-
A Persona That’s More Than Skin Deep
-
Under Pressure
-
The Sweet Smell of Story
-
King of Burgers, Queen of Pop
-
“How to Marie Kondo Your Brand in 4 Easy Steps!”
-
Seeking Scale? It’s About People, Not Process
-
The Next Retail Chain to Fail? Your Local Supermarket
