Featured Articles
What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
The StoryKernel: Woden’s Strategic Narrative Framework
Woden's nine-part storytelling framework is the foundation of an efficient customer journey.
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
All Articles
-
Why Xerox Died
-
That New HQ Isn’t For You
-
Put Your Customer in the Driver’s Seat
-
Birchbox, and Why Even the Best Products Still Fail
-
Make Them Earn It: Now is the Time to Make Life Difficult for Customers
-
Actions Speak Louder Than Words
-
When Brands Lose Their Way
-
Why Fast-Growing Companies Still Fail
-
Humble Beginnings Make a Great Story: Your Brand and Its Creation Myth
-
The Only Four Things That Matter in a Business
-
The Only Strategic Decision in Marketing
-
Why No One Ever Listens to You
