Featured Articles
What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
The StoryKernel: Woden’s Strategic Narrative Framework
Woden's nine-part storytelling framework is the foundation of an efficient customer journey.
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
All Articles
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The Next Retail Chain to Fail? Your Local Supermarket
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The World’s Best-Managed Companies Have the Same CEO: Their Customers
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Bull not Bear: The Economy of Six-Second Brand Stories
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WeWork & Starbucks Agree: Father Knows Best
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Beyond the Browser: How Digital Brands Become Tactile
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Find Your Constant and Pivot with Purpose
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Google It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide”
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Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
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Falling in with the “Bad” Crowd
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Soup’s Down! How Tired Brands Can Refresh Through Story
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Why Bad “Plot Twists” Ruin Brand Stories
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Selling a Story You’re Not Telling
