Featured Articles
What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
The StoryKernel: Woden’s Strategic Narrative Framework
Woden's nine-part storytelling framework is the foundation of an efficient customer journey.
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
All Articles
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Customers Don’t Give a Duck
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Beyond the Branch
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The World’s Best-Managed Companies Have the Same CEO: Their Customers
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WeWork & Starbucks Agree: Father Knows Best
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Beyond the Browser: How Digital Brands Become Tactile
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From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age
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What The Frap Is Wrong With Starbucks?
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Death by Dollarita: Restaurant Chains in the Millennial Age
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Coachella and the Art of Crafting a Timeless Story
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That New HQ Isn’t For You
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It’s Mall About Experience
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Put Your Customer in the Driver’s Seat
