Featured Articles
What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
The StoryKernel: Woden’s Strategic Narrative Framework
Woden's nine-part storytelling framework is the foundation of an efficient customer journey.
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
All Articles
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On Beat, or Off Brand?
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Bull not Bear: The Economy of Six-Second Brand Stories
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Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
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From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age
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Fintech, Disrupted
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Death by Dollarita: Restaurant Chains in the Millennial Age
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FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology
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The Right Kind of Wrong: Szechuan Sauce and the Hero’s Journey
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Humble Beginnings Make a Great Story: Your Brand and Its Creation Myth
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The Only Strategic Decision in Marketing
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Why No One Ever Listens to You
