Featured Articles
What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
The StoryKernel: Woden’s Strategic Narrative Framework
Woden's nine-part storytelling framework is the foundation of an efficient customer journey.
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
STORIES WE ARE FOLLOWING
Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
Falling in with the “Bad” Crowd
Soup’s Down! How Tired Brands Can Refresh Through Story
Why Bad “Plot Twists” Ruin Brand Stories
Selling a Story You’re Not Telling
From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age
Your Company Isn’t the Uber or AirBNB of Anything
Fintech, Disrupted
Why Reed Hastings Didn’t Build a Faster Horse
What The Frap Is Wrong With Starbucks?
Death by Dollarita: Restaurant Chains in the Millennial Age
Coachella and the Art of Crafting a Timeless Story