Transportation software company Tenstreet has acquired Woden client Vnomics.
Vnomics provides real-time, in-cab coaching and precise fuel analytics that differentiate between driver behavior and truck performance, allowing fleet owners to identify exactly how much fuel is being wasted.
Vnomics engaged Woden to build a strategic narrative that would cleanly position the company in a crowded telematics market.
Through the development of their StoryKernel, Woden differentiated Vnomics’ driver coaching as the solution for fleet owners to accurately measure fuel consumption and efficiency. Instead of acting as just another tracking tool, the narrative established Vnomics and its True Fuel product as the vital catalyst for helping fleets solve the most persistent efficiency problems in the logistics industry.
Woden developed the Vnomics StoryGuide to keep their narrative grounded in the daily realities of fleet management. By mapping their story on to each stage of the buying journey, Woden helped Vnomics communicate a powerful promise to the market: that Vnomics is there every mile of the journey to make a fleet’s business more efficient.
