Crafting the right story for your brand is hard, and getting every person on your team to tell it the same way is a different challenge entirely.
A seller improvises a pitch, a marketer rewrites the value proposition for one campaign, and a new hire pieces the story together from old decks. Each change is small, but together they add up to Narrative Drift: disjointed messaging that confuses buyers and pulls your team in different directions.
Generic AI further exacerbates Narrative Drift. Ask a standard AI tool for a sales email and you’ll get something polished, but it won’t sound like you and it won’t tell your story. Multiply that across a whole team, and the drift accelerates.
That’s why we built StoryEngine, Woden’s AI trained on our storytelling methodology and loaded with each brand’s StoryKernel and StoryGuide. It’s the only AI designed to make sure your team tells the same, consistent story at scale. And this week, StoryEngine launched a full integration with Claude.
With the StoryEngine connector (MCP), your team can use StoryEngine inside their own Claude app.
And because Claude connects to your other tools, your story can become integrated into the applications your team already works in, like HubSpot and Salesforce. A seller can draft a cold email from a CRM record, and it comes back in your story and your voice. A new hire can ramp up inside those same tools, using the language your best seller uses.
Once your admin connects StoryEngine, anyone on your team can open a Claude chat and work from your StoryGuide. Marketing, sales, and leadership all start from the same place.
Strategy that knows your story
StoryEngine carries all of the context from Woden’s engagement with your brand. That puts a strategist at your team’s fingertips who understands your vision and value as well as your top leader does.
Ask Claude, “Use StoryEngine to retrieve the StoryGuide and explain how we describe what we do to a first-time buyer.” Every person on your team, including your newest hire, gets the strategy in your approved language, at any hour.
Marketing that stays on-message
StoryEngine creates, edits, and coaches, so your marketers put clear storytelling into the market. It drafts emails, LinkedIn posts, web copy, and proposals using Anthropic’s latest models, and each draft fits the stage of the customer journey it serves.
A request like “Use StoryEngine to write a LinkedIn post about [topic] in our voice” returns a draft that already sounds like your brand.
Consistent sales storytelling
StoryEngine helps sellers pull buyers through the journey with specific storytelling that makes them want to engage, so every seller carries the same story into every conversation.
Ask Claude, “Use StoryEngine to build a battlecard for a prospect comparing us to our top competitor.” Or have it review a call transcript against your StoryGuide to see where the story landed and where it drifted.
Knowledge that stays current
StoryEngine also includes a searchable library where your team uploads new product information, sales collateral, and anything else you want it to know. Each answer applies the StoryKernel to that up-to-date knowledge, so new hires and seasoned employees get the same accurate details without hunting through shared drives.
Book a demo to see how eliminating Narrative Drift unlocks engagement with prospects and enthusiasm from customers.
