Woden client LASSO has secured a $5 million Series A led by McCarthy Capital.
LASSO provides a comprehensive workforce management platform built specifically for the live event and entertainment industry, streamlining scheduling, communication, onboarding, and payroll for contingent crews.
LASSO engaged Woden after navigating the severe disruptions caused by the COVID-19 pandemic on live events. While the global health crisis devastated the broader industry, LASSO remained resilient and adapted to the rapidly shifting labor market. They needed a narrative that reflected this market maturity and positioned them for explosive growth.
Through the StoryKernel, Woden uncovered that without the ability to make informed decisions quickly, event companies find it increasingly difficult to collaborate with their crew, which hampers their overall operational potential and compromises the attendee’s experience. The narrative reframed LASSO’s mission around a defined viewpoint: that every great event experience is only as good as the crew who makes it possible.
“We’re still in the early innings of transforming the event and entertainment industry, and this timely investment from McCarthy Capital will enable us to scale quickly,” said Clay Sifford, Founder and CEO of LASSO. “This isn’t just an investment in LASSO, it’s an investment in the people and companies that make exceptional performances happen, and we are excited to have a partner that shares our vision and commitment to revolutionize the industry.”
Woden structured this narrative into a comprehensive StoryGuide, which defined distinct personas for crew members, clients, and internal shareholders. This ensured that LASSO could deliver a tailored, cohesive message to every stakeholder at each specific stage of their buying and adoption journey.
