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Most onboarding programs teach new hires what the product does but never give them the story that makes a buyer want to engage with it. The result is new hires who spend months reverse-engineering what the company actually stands for through trial and error.

A strategic narrative changes this from day one. When the StoryKernel is documented and every new hire receives the StoryGuide as part of their onboarding, they walk in with the same precise story the founder has spent years developing. Woden’s Transformation Journey specifically addresses this through the Adopt phase, where materials, training, and copy are updated to align with the StoryKernel across the organization so every new hire can tell the story immediately.

Learn how Woden’s Transformation Journey gets every team member telling the same story.

Miles Fortner

Miles Fortner
A Growth Marketing Manager with a sharp eye for ROI and an even sharper eye for 1940s Noir. When Miles isn't optimizing campaigns, he’s likely tracking global headlines or clocking laps in the pool.