Category: Tech
-
Build a Playlist That Keeps Your Customer on “Repeat”
Your story doesn’t belong to you. It belongs to your customers.
-
Why Great Technology Isn’t Enough
Technology doesn’t sell itself—story sells technology.
-
Demos that Dominate
In the most efficient sales funnels, the demo comes fairly late; after your prospect has already achieved some level of awareness of your brand by associating it with their pain points and your call-to-action.
-
Don’t Slack on Story
Slack demonstrates how a strong brand story can drive product adoption and customer loyalty.
-
Kill Your Darlings
When Your Brand Becomes the Monster It Set Out to Destroy.
-
The Quibi Quandary
In painting a wide-reaching, ambitious portrait… Katzenberg and other leadership lost sight of how to take the steps required to fulfill their collective vision.
-
The Illusion of Magical Thinking
We were so focused on the future we were missing what was going on around us.
-
A Case of Mistaken Identity
Having an app, a cutting-edge website, or product design guided by innovation doesn’t make something a tech company; it’s simply the modern reality of doing business as a consumer-focused company.
-
OK Computer: High-Tech or High Touch?
The balance between automation and human interaction in customer service emphasizes the enduring value of a personal touch.
-
It Takes 80,000 Distinct Tastes to Build One Netflix
Understanding diverse audience preferences through data-driven personalization has been key to Netflix’s success.
-
Foosball isn’t a Culture
Superficial perks don’t define company culture; a clear purpose and shared values do.
-
Beyond the Browser: How Digital Brands Become Tactile
The limitations of focusing solely on digital interfaces and the importance of holistic customer experiences beyond the browser.
