Category: Strategy
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First The Bubble, Then The Burst
When Beanie Babies shifted focus, the brand abandoned its original purpose and its audience
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Don’t Take Your Eye Off the Ball
A compelling story is the first step to building a brand, but if it doesn’t align with an organization’s actions, it undermines its hero with a bitter betrayal.
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Deadlier Than Cyanide
When a company acts in alignment with its brand promise, it strengthens trust, resilience, and long-term brand equity.
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Caught at a Customer Crossroads
How brands can navigate changing customer expectations by staying true to their core values while adapting strategies.
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Defying Disruption
True disruption requires not only innovation, but an established sense of what cannot change, and anchoring any advances on those key cornerstones of the industry.
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Suffering From Premature Gratification?
People may think they want instant gratification, but what they’re really looking for is enduring satisfaction.
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Won’t You Be My … Customer?
The power of empathy and authenticity in customer relationships, courtesy of Mr. Rogers.
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Foosball isn’t a Culture
Superficial perks don’t define company culture; a clear purpose and shared values do.
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Hitting the Sweet Spot: When to Get Your Story Straight
A compelling brand story is crucial for sustained success. Crumbs Bake Shop is a cautionary example.
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Beyond the Branch
Capital One’s café concept and the innovative approach to redefining traditional banking experiences.
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Seeking Scale? It’s About People, Not Process
Scaling a business hinges more on investing in people and culture than merely refining processes.
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The Next Retail Chain to Fail? Your Local Supermarket
Challenges facing traditional supermarkets and the need for innovation to meet evolving consumer expectations.
