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Baseball’s Back, As Inconsistent As Ever
When a brand stays true to its core values, it builds sustainability for its customers and target audience.
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If Your Brand is Customer-First, Then Why Am I Still on Hold?
Maybe it’s time to admit that it’s not pandemic-related: most brands really just don’t care about their customers
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The Power Of The Underdog
Customers root for underdogs because they connect with the catharsis of going up against big odds.
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The Broken Business of Death
Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are
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That Old Magic Ain’t What it Used to Be
Successful game developers leverage this buzz and their own brand cachet to create a surge of people who pre-order their game, often ensuring a product is profitable before it even hits the streets.
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The Company(ies) We Keep
Relationships people form with brands are inextricable from identity
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The Medicine of Marketing
For those seeking job security, it might be best to avoid the role of Chief Marketing Officer. Difficulty proving effectiveness may have something to do with the revolving door of CMOs.
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The Quibi Quandary
In painting a wide-reaching, ambitious portrait… Katzenberg and other leadership lost sight of how to take the steps required to fulfill their collective vision.
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Narrow Focus, Broad Impact
By narrowing their focus, brands can achieve a broader impact.
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Under Pressure
Authenticity isn’t just a buzzword—it’s a brand’s most valuable currency.
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Snow Days and Paradigm Shifts
Sometimes, a snow day isn’t just a break from routine—it’s a catalyst for change.
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The Welch Legacy: Rank it, or Yank it?
The CEO of GE is the steward of an organization and a story that is woven into the fabric of America itself.
