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Beyond the Branch
Capital One’s café concept and the innovative approach to redefining traditional banking experiences.
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Seeking Scale? It’s About People, Not Process
Scaling a business hinges more on investing in people and culture than merely refining processes.
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The Next Retail Chain to Fail? Your Local Supermarket
Challenges facing traditional supermarkets and the need for innovation to meet evolving consumer expectations.
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The World’s Best-Managed Companies Have the Same CEO: Their Customers
Customer-centric leadership is a hallmark of the world’s best-managed companies, leading to sustained success.
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WeWork & Starbucks Agree: Father Knows Best
How founder-driven decisions at WeWork and Starbucks conflict with customer-centric brand values, potentially alienating their audience.
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Find Your Constant and Pivot with Purpose
Startups succeed by anchoring each shift in a clear purpose that guides every move they make.
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Google It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide”
Emotional storytelling makes well-known names meaningful — and unforgettable.
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Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
WW’s rebrand shows that a name can empower when it is rooted in a story that is honest, emotional, and true to the brand’s purpose.
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Falling in with the “Bad” Crowd
When brands fail to define their story, the wrong customers take control — reshaping their image in ways that can be hard to undo.
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Soup’s Down! How Tired Brands Can Refresh Through Story
Brands last when they evolve their “why” for a changing world.
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Why Reed Hastings Didn’t Build a Faster Horse
The best innovators don’t ask for answers — they observe, empathize, and build what customers didn’t know they needed.
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Coachella and the Art of Crafting a Timeless Story
Coachella and the Strategic Art of Achieving Sustainable Brand Relevance Twenty-five thousand people gathered to watch Pearl Jam play at Empire Polo Club in Indio, California on November 5, 1993. The show originated in protest: Pearl Jam refused to play in Los Angeles due to a dispute with Ticketmaster over excessive service fees. The concert…
