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Foosball Isn’t a Culture
Superficial perks don’t define company culture; a clear purpose and shared values do.
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Hitting the Sweet Spot: When to Get Your Story Straight
A compelling brand story is crucial for sustained success. Crumbs Bake Shop is a cautionary example.
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Beyond the Branch
Capital One’s café concept and the innovative approach to redefining traditional banking experiences.
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Seeking Scale? It’s About People, Not Process
Scaling a business hinges more on investing in people and culture than merely refining processes.
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The Next Retail Chain to Fail? Your Local Supermarket
Challenges facing traditional supermarkets and the need for innovation to meet evolving consumer expectations.
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The World’s Best-Managed Companies Have the Same CEO: Their Customers
Customer-centric leadership is a hallmark of the world’s best-managed companies, leading to sustained success.
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WeWork & Starbucks Agree: Father Knows Best
How founder-driven decisions at WeWork and Starbucks conflict with customer-centric brand values, potentially alienating their audience.
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Find Your Constant and Pivot with Purpose
Startups succeed by anchoring each shift in a clear purpose that guides every move they make.
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Google It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide”
Emotional storytelling makes well-known names meaningful — and unforgettable.
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Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
WW’s rebrand shows that a name can empower when it is rooted in a story that is honest, emotional, and true to the brand’s purpose.
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Falling in with the “Bad” Crowd
When brands fail to define their story, the wrong customers take control — reshaping their image in ways that can be hard to undo.
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Soup’s Down! How Tired Brands Can Refresh Through Story
Brands last when they evolve their “why” for a changing world.
