-
How to Turn Your Entire Team Into Storytellers
Up to 80 percent of strategic branding initiatives fail because no change management plan exists to move the organization from knowing the strategy to living it.
-
Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
-
How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
-
The StoryKernel: Woden’s Strategic Narrative Framework
Woden’s nine-part storytelling framework is the foundation of an efficient customer journey.
-
Third Place Displaced
Maintaining a clear strategic narrative while adapting to market shifts is essential for preserving brand identity.
-
Are Your Customers Buying the Status Quo?
Sustainability doesn’t sell. Your story will, though.
-
A Story That’s Stalled Out
Instead of chasing short-term fixes like bag fees or assigned seats, Southwest needs to redefine and recommit to its story
-
Mind Over Market
Strategic narratives provide a B2B band with the framework for how to communicate their unique value.
-
A New Audience Doesn’t Mean a New Story
Your brand doesn’t need Taylor Swift to grow your audience. Just an effective story that resonates with multiple personas.
-
Trust Should Never Be a Core Value
While trust is certainly a key aspect of any essential brand, it is meaningless as a value in and of itself.
-
Differentiate or Die
Not only does Frontier Airlines’ undifferentiated positioning invite comparison, it fails to deliver on its brand promise.
-
Unlimited Capital Can’t Buy Customer Engagement
Unable to make a case for itself, LIV Golf risks joining the long list of companies with promising products and substantial funding that failed to resonate with consumers.
