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The Sweet Smell of Story
Rather than relying on percent-off coupons and trendy new products… Bath & Body Works has instead forged an emotional, story-driven connection.
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The Next Retail Chain to Fail? Your Local Supermarket
Challenges facing traditional supermarkets and the need for innovation to meet evolving consumer expectations.
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Beyond the Browser: How Digital Brands Become Tactile
The limitations of focusing solely on digital interfaces and the importance of holistic customer experiences beyond the browser.
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Why Bad “Plot Twists” Ruin Brand Stories
Convenience isn’t enough — indie bookstores are thriving by offering connection, community, and a story Amazon can’t tell.
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From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age
Retail isn’t dead — brands like Casper are thriving by turning stores into emotional experiences, while Sears shows what happens when you forget your story.
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Where Are All the Toys “R” Us Kids?
Deploy an Experiential Retail Strategy to Reclaim the Toys “R” Us Kid “The greatest toy store there is” has decided to shutter 182 outlets across the country — about 20 percent of its total footprint. This isn’t exactly surprising, given the downward fortune of the company year in and year out. This latest effort to…
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It’s Mall About Experience
Why story alignment not short-term synergy is the secret to successful brand partnerships
