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A change management framework is a structured approach for moving an organization from knowing a new strategy to actively living it. Frameworks like Prosci’s ADKAR model and Kotter’s 8-Step Change Model break the process into sequential stages that individuals and teams move through, from building awareness and desire to developing capability and reinforcing new behaviors over time. The core insight behind every effective change management framework is the same: change only happens when there is a clear, designed path to get there. Without that path, even the best strategies fail to take hold.

Learn more about change management in narrative transformation.

Miles Fortner

Miles Fortner
A Growth Marketing Manager with a sharp eye for ROI and an even sharper eye for 1940s Noir. When Miles isn't optimizing campaigns, he’s likely tracking global headlines or clocking laps in the pool.