Woden client Rocket.Chat has secured a $10 million Series A funding round. The round was led by Alexia Ventures, Endeavor Catalyst, Endeavor Scaleup Ventures, Bob Young (Founder of RedHat), NEA, and Valor Capital Group.
Rocket.Chat provides an open-source communication platform designed to offer high-security, compliant, and scalable collaboration between colleagues, organizations, and customers across more than 150 countries.
Rocket.Chat engaged Woden to reshape its narrative in the crowded business communications market. The result was a customer-centric narrative that built around Rocket.Chat’s defined viewpoint and that secured its space in the market alongside brands like Slack.
Through the development of their StoryKernel, Woden uncovered that technological advances in communication have simultaneously, and ironically, moved teams further away from the closer collaboration people actually desire. Where others have aimed to solve this through centralization, Rocket.Chat’s unique approach offers the flexibility and freedom teams need to reach their potential.
“We are extremely excited to announce this new round with large investors who have been following the development of our platform,” said Gabriel Engel, CEO of Rocket.Chat. “We want to increasingly expand our services around the world, making our platform accessible to everyone. We know how important means of communication are within companies and we have built quality technology to offer security and scalability to our customers.”
Woden provided a comprehensive StoryGuide to give Rocket.Chat’s teams the tools and skills to change this dynamic. The framework shows that communication must move into a single, open place where a user can prioritize the actual person they are reaching over the specific platform they happen to be on.
With this new funding, Rocket.Chat continues to use its narrative to amplify the power of open collaboration, breaking down tool fatigue and allowing teams to focus on real human connection across a secure infrastructure.
