Woden client PayRange has received a significant growth investment from Ridgeview Partners, in partnership with The Baupost Group
PayRange is a leading IoT software platform for unattended retail that ensures no business is left behind in the digital commerce revolution.
Founder and CEO Paresh Patel engaged Woden to uncover a narrative strategy that could effectively translate their momentum and innovation to a rapidly expanding market.
Through the StoryKernel, Woden developed a narrative strategy around the “economy of convenience.” Woden helped PayRange reframe their technology as a transition from cash-based transactions to a seamless, mobile-first experience that is affordable, secure, and convenient.
“We’ve grown PayRange into a leader in unattended retail and are excited to accelerate our strong momentum with support from Ridgeview Partners,” said Paresh Patel. “This investment is a testament to what we’ve built and will enable us to drive continued innovation as we enter this new phase of growth.”
Woden developed a StoryGuide to help PayRange translate this reality for the market: to ensure every unattended retail operator in the economy of convenience can deliver a payment experience that amplifies their unique business.
With this new funding, PayRange is accelerating its commitment to making payment transactions affordable and secure while staying at the forefront of the digital commerce revolution.
