Woden client Paccurate has secured an $8.1 million Series A investment, led by venture firm High Alpha.
Paccurate’s platform combines advanced cartonization with simulation and monitoring tools to lower fulfillment costs and reduce waste for retailers and shippers. Their funding will be used to further develop technology and support customers.
CEO and Co-founder James Malley engaged Woden to transform “cartonization” from a “nice to have” to a “must have” for shippers, at a time when most were still shipping by weight rather than volume.
Through the StoryKernel, Woden developed a narrative strategy that reframed Paccurate’s technology around packing optimization. While the industry’s status quo was to focus on “green” initiatives or empty space, the narrative uncovered that true efficiency is found by informing packaging decisions through external cost factors like carrier rates, labor, and materials.
“The next big shift in supply chain efficiency is simply smarter packing,” said Malley. “Packing and packaging decisions should be informed not just by empty space, but also by external cost factors—saving more money and reducing waste.”
Woden developed a StoryGuide to help Paccurate translate this reality for the market to ensure every retailer and shipper can deliver a fulfillment experience that amplifies their unique operational efficiency while staying compliant with evolving regulatory requirements.
With this new funding, Paccurate is accelerating its commitment to the expansion of packing intelligence and staying at the forefront of supply chain innovation.
