Woden client Onepak has secured a $20 million investment from the private equity impact team at Nuveen. The funding is the inaugural investment for the Nuveen Climate Inclusion Fund II, supporting Onepak’s mission to drive a transition to a low-carbon, circular economy.
Onepak operates a reverse logistics platform that manages the return, recovery, and reuse of complex IT hardware, and has been named to the Inc 5000 three times.
Onepak approached Woden while attempting to break into new markets, realizing their customer-centric story wasn’t being told consistently. This internal and external misalignment was directly hindering the brand’s growth and expansion opportunities.
To solve their misaligned messaging, Woden uncovered their StoryKernel, a strategic narrative that established a unified “mother story” for the brand. This narrative framework anchored Onepak’s entire ecosystem around a single, powerful brand purpose that every team could align behind: Resilient businesses demand efficient asset management from door to door.
“We look forward to partnering with Nuveen to expand the functionality and reach of our ReturnCenter platform,” said Steve Andon, Founder and CEO of Onepak. “Together, we will meet an enormous and growing global market need.”
Woden created a StoryGuide that provided Onepak with the tools to implement a consistent message to share with global enterprises, ensuring their internal teams, logistics partners, and corporate clients are fully aligned as they scale the platform.
With this new funding, Onepak continues to use its narrative to amplify its message that running a resilient business means managing assets smoothly from door to door, helping them reach new customers and get everyone on the same page.
