Enterprise AI projects usually stall because of a strategic context gap rather than technical limitations. Up to 95% of generative AI pilots fail to yield a financial return because frontier models—which are trained on overlapping public data—lack an organization’s specific institutional knowledge. Without a clear strategic narrative to define positioning, core boundaries, and domain context, AI models operate in the dark, leading to misaligned outputs and failed implementations.
Miles Fortner
A Growth Marketing Manager with a sharp eye for ROI and an even sharper eye for 1940s Noir. When Miles isn't optimizing campaigns, he’s likely tracking global headlines or clocking laps in the pool.