THE BRANDS WHO TELL—AND LIVE—
THE BEST STORIES WILL WIN THEIR MARKET
How brands connect with people has been upended by technology.
AI, social media, short-form video, email, messaging apps—they all feel new and different. But the way people use them isn’t: We’re experiencing a digitally-fueled reimagination of the oral (storytelling) tradition.
In this digitoral era, the brands who will win are those defined by a story that converts their prospects to customers and customers into evangelists.
WHAT SEPARATES A GOOD COMPANY FROM AN ESSENTIAL BRAND?
Great product. Committed team. Those advantages mean little without the right story. People must quickly and clearly understand your value.
Tell them the story they’re craving.
CONVERT PROSPECTS INTO CUSTOMERS
INSPIRE CUSTOMERS TO BECOME EVANGELISTS
Connect With Your Buyer
Is the story about how great you are or how great your customer could be? People buy stories they see themselves in. Customer-centric stories build urgency to move through the sales funnel and excitement to share with others.
Nail Your Positioning
Is your value instantly clear to buyers? Or is it buried under a list of product features? Your brand story empowers your customer through positioning that shows them how to unlock their potential with your product and expertise.
Cut the Complexity
Does it take 45 minutes to explain what you do? And people still don’t get it? Strategic narrative provides a simple storytelling framework for even the most technical, innovative, or complex product—so buyers understand your value.
IN JUST SIX WEEKS WE WILL DISCOVER
THE STORY THAT MAKES YOU MEMORABLE
01
StoryKernel™
Your strategic narrative is the foundation of an essential brand and the framework for an efficient customer journey. We spend six weeks listening to your team and your customers to uncover what makes you different. Woden crafts these insights into a strategic story that sits at the heart of your brand: the StoryKernel.
The StoryKernel is a customer-centric narrative. It’s built around cost-of-inaction, so your buyer feels urgency to engage with you and asserts what uniquely makes you credible. The story shares how your product and the beliefs it represents overcomes the obstacles buyers face: a clear, compelling story that ensures your value is undeniable.
02
StorySeminar™
Your StoryKernel is the foundation of an entire messaging hierarchy. Woden works alongside your team to co-create that framework: brand pillars, differentiators, verbal identity, and narratives that can be used each day. We’ll spend a half-day collaborating with your team to embrace your story and bring it to life in the StorySeminar.
Your StorySeminar will ensure each person on your team has a stake in your story. Together we’ll develop positioning statements, StoryKernel-aligned mission, vision and values, and a strategy to tell the story across your customer journey. Expect your team to leave the session motivated to share your story with buyers like never before.
03
StoryGuide™
The StoryKernel can be applied dynamically across each stage of the buying journey. Integrating the story into every sales, marketing, product, and customer experience touchpoint creates urgency in buyers eager to learn more. Woden will develop a blueprint for how to tell each of these stories in your StoryGuide.
The StoryGuide includes buyer personas and the stories to tell each of them, messaging across your funnel, product stories, customer stories, and your origin story for your team to put into action or for AI to ingest and turn into endless variations customized for each buyer. It’s the only way to deliver the right story to the right buyer at the right time, every time.
04
StoryAccelerator™
Your StoryKernel unlocks your team’s potential. Woden will coach and guide your team to become compelling storytellers. We work directly with each individual storyteller to weave narrative into demos, content, outreach, and more. StoryAccelerator will give you the structure you need to never get ghosted by a buyer again.
StoryAccelerator is a community of storytellers. Each month your team works one-on-one with Woden and a cohort of similar clients to put the StoryKernel to work across the funnel through collaboration and editing. We build you a custom GPT that creates story-aligned content at scale. With every new story your team tells, the more essential your brand becomes.
StorySeminar™
Your StoryKernel is the foundation of an entire messaging hierarchy. Woden works alongside your team to co-create that framework: brand pillars, differentiators, verbal identity, and narratives that can be used each day. We’ll spend a half-day collaborating with your team to embrace your story and bring it to life in the StorySeminar.
Your StorySeminar will ensure each person on your team has a stake in your story. Together we’ll develop positioning statements, StoryKernel-aligned mission, vision and values, and a strategy to tell the story across your customer journey. Expect your team to leave the session motivated to share your story with buyers like never before.
StoryGuide™
The StoryKernel can be applied dynamically across each stage of the buying journey. Integrating the story into every sales, marketing, product, and customer experience touchpoint creates urgency in buyers eager to learn more. Woden will develop a blueprint for how to tell each of these stories in your StoryGuide.
The StoryGuide includes buyer personas and the stories to tell each of them, messaging across your funnel, product stories, customer stories, and your origin story for your team to put into action or for AI to ingest and turn into endless variations customized for each buyer. It’s the only way to deliver the right story to the right buyer at the right time, every time.
StoryAccelerator™
Your StoryKernel unlocks your team’s potential. Woden will coach and guide your team to become compelling storytellers. We work directly with each individual storyteller to weave narrative into demos, content, outreach, and more. StoryAccelerator will give you the structure you need to never get ghosted by a buyer again.
StoryAccelerator is a community of storytellers. Each month your team works one-on-one with Woden and a cohort of similar clients to put the StoryKernel to work across the funnel through collaboration and editing. We build you a custom GPT that creates story-aligned content at scale. With every new story your team tells, the more essential your brand becomes.
300+ BRANDS HAVE USED THEIR STORYKERNEL
TO GROW FASTER, ATTRACT TALENT, RAISE MORE, AND INSPIRE THEIR TEAMS
YOUR STORYKERNEL GUARANTEES:
Best-Fit Customers
Customer-centric stories draw in your ideal customer and filter out the ones who aren’t a fit. Grow faster with people who understand your value.
Efficient Funnels
Messaging tailored to every persona and stage of the buying journey pulls buyers forward. Your story helps customers want to take the next step.
Customer-Led Growth
When people retell your story, it becomes their own. Story-driven growth motions inspire evangelism. Imagine if every customer was your best marketer?
“Woden helped us uncover, define, reframe our strategic narrative. They delivered a rebranded company story with all the tools to tie into our overarching strategy: The Human Element of Automation.”
Kevin Ledversis, VP of Sales | Newcastle Systems
Frequently Asked Questions
You will receive your StoryKernel just six weeks after kickoff. Our engagements have four phases; your StoryGuide could be in your hands in as few as 11 weeks.
The StoryKernel is the foundation of an efficient customer journey. You will communicate your value more clearly to better fit prospects—the right story creates more customers from the same activity.
You should expect to spend about an hour a week working with Woden. The StorySeminar a longer block of time to foster collaboration: three hours for remote sessions and five hours when facilitated in-person.
All Woden engagements are flat-fee and priced by phase. We back the StoryKernel with a guarantee: if we don’t uncover what makes you essential, we’ll refund what you’ve paid. Pricing starts at around $10,000 for the StoryKernel and scales based on your company’s size.
You are never committed beyond the current phase. Woden’s obligation is to deliver the value, relationship, and impact that makes you want to continue the engagement.
