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“Branding” encompasses everything from logos to voice and tone to the hold music you subject customers to. An effective brand story should underpin the brand: good branding work exists to tell the brand story in a variety of mediums—making the story its purest form.
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Positioning is how buyers understand your brand’s value to them. Messaging the way that value is amplified. Both are important go-to-market tools, but are most effective in the context of a broader brand story alongside other tools like origin stories and differentiators. Woden integrates all of these as part of its defined messaging hierarchy.
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In a company’s earliest stages, the founder’s story and the company’s story can be one-in-the same. As the company comes to market, ownership of the story moves to the customer. This is where the brand story must be developed—to keep the team and go-to-market strategy focused on the buyer. Strategic narrative provides a framework for uniting these stories and reframing the founder’s story as an effective origin story.
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Endless LinkedIn posts that exhort CEOs, salespeople, and marketers to become “storytellers” are popular for a reason: from humanity’s earliest days, the information that has spread has spread through stories. All stories seek to entertain and inform. A strategic narrative inspires audiences to action.
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The StoryKernel is designed to uncover who you are, why you matter, and why people should care. Woden talks to your team and your customers. We understand your market. And from those insights we build a strategic narrative that serves as a blueprint for all of your storytelling.
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The StoryKernel is the foundation of an efficient sales funnel. By distilling your narrative into its most essential elements, we help you craft a framework that can be tailored to each audience at their current stage of the buying journey.
Our clients use this story to create a “pull” motion across the customer journey. Your story makes buyers want to take the next step so more prospects convert to customers than ever before.
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Woden’s work is in the stories told by our 300+ clients. To understand the transformation our clients have undergone into an essential brand, read our reviews on Clutch.
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All Woden engagements are flat-fee and priced by phase. We back the StoryKernel with a guarantee: if we don’t uncover what makes you essential, we’ll refund what you’ve paid. Pricing starts at around $10,000 for the StoryKernel and scales based on your company’s size.
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You should expect to spend about an hour a week working with Woden. The StorySeminar a longer block of time to foster collaboration: three hours for remote sessions and five hours when facilitated in-person.
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The Hero’s Journey is a narrative arc codified by Joseph Campbell. It’s the structure that’s underpinned many of humanity’s most memorable stories, from The Wizard of Oz to Star Wars to Harry Potter. It’s the inspiration for the StoryKernel framework.
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Woden is relentless in its narrow focus on strategic narrative. Our process has developed around a messaging hierarchy built on the StoryKernel that’s unique to us. We believe the StoryKernel must be used holistically across a company in sales, marketing, customer experience, culture, and product. This approach is why we’re the only firm that measures our work (through an efficient customer journey) and guarantees the result.
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You will receive your StoryKernel just six weeks after kickoff. Our engagements have four phases; your StoryGuide could be in your hands in as few as 11 weeks.
