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You and your team will always be your most effective storytellers. Implementing strategic narrative starts during development: interviewing key stakeholders gives them a stake in the success of the StoryKernel. The StorySeminar is designed to ensure key stakeholders see their views reflected in the engagement. The StoryGuide then makes breaking the strategic narrative into actionable elements as easy as possible. Finally, Woden’s partnership in StoryAccelerator is built around a series of monthly calls and clear benchmarks for success that create accountability for the change you expect.
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We do, yes. Your StoryGuide contains recommendations on how to align your website with your StoryKernel and where to use it in the buying journey. As part of StoryAccelerator, we can either write ready-to-use copy for you—or collaboratively edit and develop copy alongside you.
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We do our best work with complex, technical, or innovative brands. Crafting your StoryKernel begins with six weeks of research and interviews. Our team will listen to your employees and customers to help uncover what should be elevated, minimized, or reorganized in your story. A simple, clear story is more important as a company becomes more complex. As we understand your business, the story comes into focus.
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Woden’s engagements are designed to do two things: craft your strategic narrative and integrate it into every stage of your customer journey. After we develop the StoryKernel, we work hand-in-hand with your team (or other agencies) to determine the best way to tell the story. If you have a defined go-to-market motion, we can develop storytelling techniques within that, or co-create new approaches based on what was discovered developing the StoryKernel.
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We work with high-growth companies all over the world. Our engagements are designed to balance a level of involvement that uncovers what makes you essential with the need for you to stay focused on your business. Expect to spend one hour per week (on average) across the engagement
Our engagement fees scale based on the size of your team, customer base, and costs such as travel for the StorySeminar (optional). Pricing starts around $10,000 for the StoryKernel, which is backed by our guarantee: if we don’t uncover what makes you essential, we’ll refund the entire fee paid.
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You are never committed beyond the current phase. Woden’s obligation is to deliver the value, relationship, and impact that makes you want to continue the engagement.
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Investors are backing two things: the team and the story. Strategic narrative helps investors see the market as you do and validates your ability to persuade customers to do the same. Woden can help you make traction tangible.
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Every client deliverable from Woden is crafted by our full-time team of brand storytellers (meet them here). We’re constantly seeking new ways to leverage AI in research and analyzing interview transcripts. And we’re now offering custom GPTs that clients can use to take human-crafted storytelling frameworks and create AI-generated output at scale.
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Woden develops strategic narratives for essential brands. Your customers today have more choices and are more educated than ever. To connect with them you must tell a consistent story across marketing, sales, customer experience, and more.
We approach brand story with this holistic perspective. Our clients engage us because they want marketing that works and recognize that achieving that requires an equally compelling story in every aspect of their organization.
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StoryBrand provides a template for storytelling in marketing. Buyers engage with an entire go-to-market function: sales, social proof (via CX), product demos, and more. Strategic narrative aligns each of those areas.
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Step one: identify the potential in your story. We can help you do that—request a video from Woden, and we will review your current messaging and send you a five-minute video with actionable ideas.
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The StoryKernel is the foundation of an efficient customer journey. You will communicate your value more clearly to better fit prospects—the right story creates more customers from the same activity.
