How does a sales team use storytelling?

Ed Lynes

May 24, 2025

Research shows buyers make decisions emotionally, and then select product features that align with their initial feeling. Sales teams that consistently beat quota use stories to show buyers why they’re different and why they’re credible.

How to Use Storytelling in Your Sales Funnel

Ed Lynes
Ed is Woden's founder and Chief Storyteller. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.

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