Research shows that up to 80 percent of strategic branding initiatives fail because no structured path exists to move the organization from knowing the strategy to living it. The leaders who succeed treat alignment as a sequential process that starts at the top. The CEO must first identify and commit to the specific change the initiative makes for the company’s strategy. Leadership must then model the new behavior before asking anyone else to change. From there, materials and training are updated, organizational-wide capability is built through coaching and practice, and eventually every team member advances the story independently without ongoing support.
Learn how Woden’s Transformation Journey produces organizational alignment
