Category: Tech
-
Your Company Isn’t the Uber or AirBNB of Anything
Inviting comparisons to your brand means you’re not focused on the unique challenges of your customer.
-
Fintech, Disrupted
Klarna’s surreal ads show how fintech brands earn trust — not through tradition, but through personality, storytelling, and authenticity.
-
Why Reed Hastings Didn’t Build a Faster Horse
The best innovators don’t ask for answers — they observe, empathize, and build what customers didn’t know they needed.
-
That New HQ Isn’t For You
Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re based on the West Coast, start with the letter “A,” and have a brand that simultaneously delights their customers and frightens their rivals: Apple. They are undergoing a…
-
Villains in the Valley: How America’s Innovators Have Lost Their Way
Why Silicon Valley’s arrogance alienates customers and how founders can rewrite their story
