Category: Strategy
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Birchbox, and Why Even the Best Products Still Fail
Why Birchbox lost to Ipsy even with the same product and a head start
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Make Them Earn It: Now is the Time to Make Life Difficult for Customers
This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all — eschewing cutting edge graphics and groundbreaking gameplay in favor of animation and music harking back to the 1920s. Cuphead is a seven year labor of love that…
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Actions Speak Louder Than Words
How TD Bank destroyed a beloved brand by failing to live up to its own story
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When Brands Lose Their Way
Why company missteps create better brand stories when culture and audience are put first
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Why Fast-Growing Companies Still Fail
Why scaling a business requires purpose process and accountability not just growth
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Humble Beginnings Make a Great Story: Your Brand and Its Creation Myth
Why your brand’s origin story can unite customers inspire teams and fuel growth
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The Only Four Things That Matter in a Business
Why every business challenge comes down to four core problems and how story solves them
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The Only Strategic Decision in Marketing
Why your brand story is the only true strategic decision a marketer can make
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Why No One Ever Listens to You
Why brands struggle to be heard in the attention economy and how to rise above the noise
