Category: Strategy
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The Power Of The Underdog
Customers root for underdogs because they connect with the catharsis of going up against big odds.
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The Broken Business of Death
Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are
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That Old Magic Ain’t What it Used to Be
Successful game developers leverage this buzz and their own brand cachet to create a surge of people who pre-order their game, often ensuring a product is profitable before it even hits the streets.
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The Company(ies) We Keep
Relationships people form with brands are inextricable from identity
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The Medicine of Marketing
For those seeking job security, it might be best to avoid the role of Chief Marketing Officer. Difficulty proving effectiveness may have something to do with the revolving door of CMOs.
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The Quibi Quandary
In painting a wide-reaching, ambitious portrait… Katzenberg and other leadership lost sight of how to take the steps required to fulfill their collective vision.
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Narrow Focus, Broad Impact
By narrowing their focus, brands can achieve a broader impact.
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Under Pressure
Authenticity isn’t just a buzzword—it’s a brand’s most valuable currency.
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Snow Days and Paradigm Shifts
Sometimes, a snow day isn’t just a break from routine—it’s a catalyst for change.
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The Welch Legacy: Rank it, or Yank it?
The CEO of GE is the steward of an organization and a story that is woven into the fabric of America itself.
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Prescription: Prioritization
Mary Scheurman is dead because Publix cares more about revenue than people.
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Don’t Chicken Out
The secret sauce is its commitment to a mission and set of values that are as old as the brand itself.
