Category: Strategy
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Third Place Displaced
Maintaining a clear strategic narrative while adapting to market shifts is essential for preserving brand identity.
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Are Your Customers Buying the Status Quo?
Sustainability doesn’t sell. Your story will, though.
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A Story That’s Stalled Out
Instead of chasing short-term fixes like bag fees or assigned seats, Southwest needs to redefine and recommit to its story
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Mind Over Market
Strategic narratives provide a B2B band with the framework for how to communicate their unique value.
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A New Audience Doesn’t Mean a New Story
Your brand doesn’t need Taylor Swift to grow your audience. Just an effective story that resonates with multiple personas.
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If You Don’t Have a Story, You Don’t Have a Strategy
A clear, emotional strategic narrative is essential to make complex technology resonate.
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Trust Should Never Be a Core Value
While trust is certainly a key aspect of any essential brand, it is meaningless as a value in and of itself.
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Differentiate or Die
Not only does Frontier Airlines’ undifferentiated positioning invite comparison, it fails to deliver on its brand promise.
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Unlimited Capital Can’t Buy Customer Engagement
Unable to make a case for itself, LIV Golf risks joining the long list of companies with promising products and substantial funding that failed to resonate with consumers.
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Navigating crises comes down to culture-focused leadership
Mergers and acquisitions are complex in the best scenarios: studies show 70 to 90 percent fail for perfectly non-scandalous reasons.
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Baseball’s Back, As Inconsistent As Ever
When a brand stays true to its core values, it builds sustainability for its customers and target audience.
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If Your Brand is Customer-First, Then Why Am I Still on Hold?
Maybe it’s time to admit that it’s not pandemic-related: most brands really just don’t care about their customers
