Category: Startup
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Unlimited Capital Can’t Buy Customer Engagement
Unable to make a case for itself, LIV Golf risks joining the long list of companies with promising products and substantial funding that failed to resonate with consumers.
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The Power Of The Underdog
Customers root for underdogs because they connect with the catharsis of going up against big odds.
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The Quibi Quandary
In painting a wide-reaching, ambitious portrait… Katzenberg and other leadership lost sight of how to take the steps required to fulfill their collective vision.
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The Illusion of Magical Thinking
We were so focused on the future we were missing what was going on around us.
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Just Like Being There
The message of a well-told story can transcend any distance, and overcome the barriers of technology.
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OK Computer: High-Tech or High Touch?
The balance between automation and human interaction in customer service emphasizes the enduring value of a personal touch.
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Find Your Constant and Pivot with Purpose
Startups succeed by anchoring each shift in a clear purpose that guides every move they make.
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Put Your Customer in the Driver’s Seat
How Ford used selective customer strategy to shape its brand and why your company should too
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Villains in the Valley: How America’s Innovators Have Lost Their Way
Why Silicon Valley’s arrogance alienates customers and how founders can rewrite their story
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Why Fast-Growing Companies Still Fail
Why scaling a business requires purpose process and accountability not just growth
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Humble Beginnings Make a Great Story: Your Brand and Its Creation Myth
Why your brand’s origin story can unite customers inspire teams and fuel growth
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Seeking Disruption? Tap the Secrets of Shaolin
How Wu-Tang Clan built a legendary brand through authenticity strategy and relentless exposure
