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How to Turn Your Entire Team Into Storytellers
Up to 80 percent of strategic branding initiatives fail because no change management plan exists to move the organization from knowing the strategy to living it.
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Service is not a Slogan
How Ritz-Carlton Designed Its Culture to Deliver On the surface, most luxury hotels look the same. From the impeccably-designed lobby to knowledgeable concierge and the flavored water station, and from the carefully curated ambient music to the signature “hotel” scent, the surface-level view is often interchangeable. That shouldn’t be surprising for travelers. The continued consolidation…
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Navigating Complex Enterprise Crises via Intentional, Culture-Focused Leadership Architecture
Mergers and acquisitions are complex in the best scenarios: studies show 70 to 90 percent fail for perfectly non-scandalous reasons.
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Trust Us: We’re Evil
In Order to Be Trusted, People Must Know What You Stand For
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Under Pressure
Authenticity isn’t just a buzzword—it’s a brand’s most valuable currency.
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Snow Days and Paradigm Shifts
Sometimes, a snow day isn’t just a break from routine—it’s a catalyst for change.
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The Welch Legacy: Rank it, or Yank it?
The CEO of GE is the steward of an organization and a story that is woven into the fabric of America itself.
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Perversion of Values
Rather than using its core values to address the problems with its internal culture, Away’s leadership guilted, coerced, and bullied its employees.
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Deadlier Than Cyanide
When a company acts in alignment with its brand promise, it strengthens trust, resilience, and long-term brand equity.
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Serving Up More Than Chicken Sandwiches
How Chick-fil-A’s commitment to service and values contributes to its strong brand loyalty.
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Deadlier Than Cyanide
When a company acts in alignment with its brand promise, it strengthens trust, resilience, and long-term brand equity.
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Foosball Isn’t a Culture
Superficial perks don’t define company culture; a clear purpose and shared values do.
