Category: Innovation
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Third Place Displaced
Maintaining a clear strategic narrative while adapting to market shifts is essential for preserving brand identity.
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Build a Playlist That Keeps Your Customer on “Repeat”
Your story doesn’t belong to you. It belongs to your customers.
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The Power Of The Underdog
Customers root for underdogs because they connect with the catharsis of going up against big odds.
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The Broken Business of Death
Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are
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The Illusion of Magical Thinking
We were so focused on the future we were missing what was going on around us.
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A Persona That’s More Than Skin Deep
Personas are more than just demographic snapshots; they’re narratives that bring your customers to life.
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Under Pressure
Authenticity isn’t just a buzzword—it’s a brand’s most valuable currency.
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The Sweet Smell of Story
Rather than relying on percent-off coupons and trendy new products… Bath & Body Works has instead forged an emotional, story-driven connection.
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King of Burgers, Queen of Pop
Staying the same isn’t what makes a person—or a brand—successful. It’s constantly evolving… while staying true to a fundamental story.
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“How to Marie Kondo Your Brand in 4 Easy Steps!”
While it may be cute to use ‘KonMari’ or ‘Marie Kondo’ as an SEO play, the idea of truly embracing ‘Marie Kondo Your Marketing Strategy’ should be terrifying to all involved.
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Seeking Scale? It’s About People, Not Process
Scaling a business hinges more on investing in people and culture than merely refining processes.
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The Next Retail Chain to Fail? Your Local Supermarket
Challenges facing traditional supermarkets and the need for innovation to meet evolving consumer expectations.
