Category: Culture
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That New HQ Isn’t For You
Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re based on the West Coast, start with the letter “A,” and have a brand that simultaneously delights their customers and frightens their rivals: Apple. They are undergoing a…
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When Brands Lose Their Way
Why company missteps create better brand stories when culture and audience are put first
