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How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
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The StoryKernel: Woden’s Strategic Narrative Framework
Woden’s nine-part storytelling framework is the foundation of an efficient customer journey.
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Mind Over Market
Strategic narratives provide a B2B band with the framework for how to communicate their unique value.
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What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
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Making Customers’ Stories Your Own
When you successfully leverage your customer success stories, you transform them into an essential sales tool.
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Why Great Technology Isn’t Enough
Technology doesn’t sell itself—story sells technology.
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Just Like Being There
The message of a well-told story can transcend any distance, and overcome the barriers of technology.
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Shaken—Not Stirred
James Bond and the importance of consistency in brand identity and messaging.
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Selling a Story You’re Not Telling
To succeed with resellers and distributors, brands must share more than products — they must share a story partners believe in and pass on.
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Make Them Earn It: Now is the Time to Make Life Difficult for Customers
Why a Challenging Customer Engagement Strategy Drives Superior Loyalty This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all—eschewing cutting edge graphics and groundbreaking gameplay in favor of animation and music harking back to the 1920s. Cuphead is…
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Businesses Don’t Buy Things. People Do.
Why emotional storytelling is essential for driving growth in B2B sales and brand loyalty
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Sweating Sales? Storytelling Isn’t the Answer
Why brand storytelling matters most for strategy alignment talent culture and customer experience
