Category: Buyer Journey
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Mind Over Market
Strategic narratives provide a B2B band with the framework for how to communicate their unique value.
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What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
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Making Customers’ Stories Your Own
When you successfully leverage your customer success stories, you transform them into an essential sales tool.
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Why Great Technology Isn’t Enough
Technology doesn’t sell itself—story sells technology.
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Demos that Dominate
In the most efficient sales funnels, the demo comes fairly late; after your prospect has already achieved some level of awareness of your brand by associating it with their pain points and your call-to-action.
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Make Your Origin Story Your Best Sales Tool
A great origin story communicates important truths about the brand’s purpose.
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Elevator Pitches People Love to Hear
For a company seeking a more efficient sales funnel, a tight, compelling, and urgent elevator pitch is among the best investments it can make.
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Just Like Being There
The message of a well-told story can transcend any distance, and overcome the barriers of technology.
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Shaken—Not Stirred
James Bond and the importance of consistency in brand identity and messaging.
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Selling a Story You’re Not Telling
To succeed with resellers and distributors, brands must share more than products — they must share a story partners believe in and pass on.
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Make Them Earn It: Now is the Time to Make Life Difficult for Customers
This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all — eschewing cutting edge graphics and groundbreaking gameplay in favor of animation and music harking back to the 1920s. Cuphead is a seven year labor of love that…
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Businesses Don’t Buy Things. People Do.
Why emotional storytelling is essential for driving growth in B2B sales and brand loyalty
