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Why Bad “Plot Twists” Ruin Brand Stories
Convenience isn’t enough — indie bookstores are thriving by offering connection, community, and a story Amazon can’t tell.
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From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age
Retail isn’t dead — brands like Casper are thriving by turning stores into emotional experiences, while Sears shows what happens when you forget your story.
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Death by Dollarita: Restaurant Chains in the Millennial Age
Why a Tactical Rebranding Strategy Is Never Enough Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate the return of warmer weather,” this $1 mix of tequila and margarita mix on the rocks may mark a final,…
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Where Are All the Toys “R” Us Kids?
Deploy an Experiential Retail Strategy to Reclaim the Toys “R” Us Kid “The greatest toy store there is” has decided to shutter 182 outlets across the country — about 20 percent of its total footprint. This isn’t exactly surprising, given the downward fortune of the company year in and year out. This latest effort to…
