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First The Bubble, Then The Burst
When Beanie Babies shifted focus, the brand abandoned its original purpose and its audience
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The Sweet Smell of Story
Rather than relying on percent-off coupons and trendy new products… Bath & Body Works has instead forged an emotional, story-driven connection.
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Don’t Take Your Eye Off the Ball
A compelling story is the first step to building a brand, but if it doesn’t align with an organization’s actions, it undermines its hero with a bitter betrayal.
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Perversion of Values
Rather than using its core values to address the problems with its internal culture, Away’s leadership guilted, coerced, and bullied its employees.
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King of Burgers, Queen of Pop
Staying the same isn’t what makes a person—or a brand—successful. It’s constantly evolving… while staying true to a fundamental story.
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Deadlier Than Cyanide
When a company acts in alignment with its brand promise, it strengthens trust, resilience, and long-term brand equity.
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Shaken—Not Stirred
James Bond and the importance of consistency in brand identity and messaging.
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Caught at a Customer Crossroads
How brands can navigate changing customer expectations by staying true to their core values while adapting strategies.
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Defying Disruption
True disruption requires not only innovation, but an established sense of what cannot change, and anchoring any advances on those key cornerstones of the industry.
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OK Computer: High-Tech or High Touch?
The balance between automation and human interaction in customer service emphasizes the enduring value of a personal touch.
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“How to Marie Kondo Your Brand in 4 Easy Steps!”
While it may be cute to use ‘KonMari’ or ‘Marie Kondo’ as an SEO play, the idea of truly embracing ‘Marie Kondo Your Marketing Strategy’ should be terrifying to all involved.
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Suffering From Premature Gratification?
People may think they want instant gratification, but what they’re really looking for is enduring satisfaction.
