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Defined Messaging Hierarchy: Make Your Story Actionable
When your story is memorable and compelling, it inspires buyers.
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How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
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The StoryKernel: Woden’s Strategic Narrative Framework
Woden’s nine-part storytelling framework is the foundation of an efficient customer journey.
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A Story That’s Stalled Out
Instead of chasing short-term fixes like bag fees or assigned seats, Southwest needs to redefine and recommit to its story
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What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
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If Your Brand is Customer-First, Then Why Am I Still on Hold?
Maybe it’s time to admit that it’s not pandemic-related: most brands really just don’t care about their customers
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Trust Us: We’re Evil
In Order to Be Trusted, People Must Know What You Stand For
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Snow Days and Paradigm Shifts
Sometimes, a snow day isn’t just a break from routine—it’s a catalyst for change.
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The Next Retail Chain to Fail? Your Local Supermarket
Challenges facing traditional supermarkets and the need for innovation to meet evolving consumer expectations.
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WeWork & Starbucks Agree: Father Knows Best
How founder-driven decisions at WeWork and Starbucks conflict with customer-centric brand values, potentially alienating their audience.
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That New HQ Isn’t For You
Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re based on the West Coast, start with the letter “A,” and have a brand that simultaneously delights their customers and frightens their rivals: Apple. They are undergoing a…
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Actions Speak Louder Than Words
How TD Bank destroyed a beloved brand by failing to live up to its own story
