WE TRANSFORM PURPOSEFUL COMPANIES
INTO ESSENTIAL BRANDS

It’s frustrating: you’re talking to a potential customer, employee, or investor. You believe what you’re saying, but it’s just not resonating.
Woden helps you discover the strategic story within your brand: The StoryKernel.

The StoryKernel is the foundation for an entire Messaging Hierarchy. Our clients use the StoryKernel and Messaging Hierarchy to pull people through the buying journey.
Your story guarantees your prospects will convert into customers and that your customers will be inspired to evangelize on your behalf.

OUR Promise: Your Prospects and Customers Will See You As Essential

When you engage Woden to develop your StoryKernel, we will build a story that buyers want to hear and can’t wait to respond to. Story creates a pull motion through the entire buying journey that wins customers more efficiently. Woden transforms you into a brand people can’t live without.

We Guarantee: We’ll Uncover Your Brand’s Story—Or You Don’t Pay

In just six weeks, Woden will deliver your StoryKernel. If your strategic narrative doesn’t capture what makes your brand essential, we’ll refund the entire fee that you’ve paid. You deserve a partner who has the same stake in your success that you do. We’ve only had to do it twice in 10 years.

OUR STORY STARTED LIKE YOURS

When Woden’s founders brought their telecom company to market, they thought they were doing everything “right”: good product, great team. But potential customers didn’t see their value the way they did. Deals were lost on price instead of being won on value. Our founders listened to their customers and discovered that what customers valued was different from the story they were telling. So they began telling a new story: they dropped a features-and-benefits pitch in favor of a customer-centric narrative with clear stakes, a compelling arc, and clear outcomes.

The pricing objections fell away almost immediately. The company began growing quickly—and efficiently. After a successful exit, our founders realized: same product, same team, but a strategic narrative was the difference between stagnation and success. They founded Woden to help other companies who believe story is the strategy behind the fastest-growing brands. Since 2014, 300+ good companies with committed teams and strong products on six continents have engaged Woden to craft their own StoryKernel and become an essential brand.