Woden client HubSync has secured an investment of over $100 million from Thoma Bravo to accelerate strategic growth.
HubSync has developed an all-in-on accounting platform that CPA’s actually want to use. Founder John McGowan engaged Woden to bring that story to market.
Through the StoryKernel process, Woden helped uncover the “old world” status quo that has quietly compromised the industry: the erosion of the accountant’s true advantage.
HubSync’s mission is to reverse this drift by empowering accounting firms to deliver their unique expertise through technology. Woden developed a StoryGuide to help HubSync translate this reality for the market: to ensure every accounting firm can deliver a client experience that amplifies their unique expertise.
With this new funding, HubSync is accelerating its commitment to stay at the forefront of technology and continuous improvement. The company is dedicated to working with its partners to offer products tailored to their specific customers, backed by ongoing support.
