Client Transformations

How Woden Helped Redis Create a $5 Billion Data Juggernaut

From one paying customer to a nearly $5 billion valuation. Redis has built the world's leading NoSQL database. Yet Redis’ attempts to sell an enterprise solution had stalled. Woden helped Redis craft a strategic narrative that supported a winning go-to-market strategy.

How Woden Ignited New Growth in Bush Hog’s Legendary Brand

Bush Hog's brand is legendary. But competition from imitators caused confusion in the dealer channel and with customers. Woden built their StoryKernel around a position that has defined Bush Hog as a category leader: "If it doesn’t say Bush Hog, it just won’t cut it."

How Woden Transformed TerraPay's Small Payments Into Huge Growth

TerraPay has built “the leading global payments infrastructure allowing individuals and businesses across 200+ countries to settle any payment instantly." On the heels of a $9.6MM Series A, TerraPay engaged Woden to craft its strategic narrative as the foundation for global expansion. Their StoryKernel helped them double in size—and land a $100MM Series B.

How Woden Uncovered the Missing “Element” in Newcastle Systems’ Positioning

Newcastle Systems built its brand on finding productivity in unexpected places. But after rapid growth during COVID-19, Newcastle needed new positioning to drive further expansion. Woden helped them become "The Human Element of Automation."

How Woden’s Foresight Guided PE-Backed Streamline Health to Acquisition

PE-backed Streamline Health's go-to-market strategy requires displacing incumbent providers. Streamline engaged Woden to craft a strategic narrative that created cost of inaction and pulled buyers into the market. Their StoryKernel defined an entirely new category—revenue foresight—that drove them towards a $37.4MM exit within months.

How Woden Positioned Binary Defense to Win in a Commodified Market

$36 million in PE backing. Forrester and Gartner recognition. But unmatched expertise wasn't enough to differentiate Binary Defense. They won early customers thanks to their technical chops. When it came time to accelerate go-to-market they engaged Woden to craft the strategic narrative that transformed them into an essential brand.

How Woden Helped Peckham Industries Differentiate After 100 Years in Business

Over a century, Peckham Industries has built a portfolio of 12 brands with 1,000 employees and countless product and service lines. When a new CEO came on board, he recognized the need to clarify what made Peckham different. He engaged Woden to develop the strategic narrative that captured "The Peckham Way."

How Woden Integrated Revive’s Three Brands Into One Go-to-Market Story

Revive Health brought together three brands and 3,700 customers into one whole person care platform. Woden helped Revive craft one unified story for the brand to reach 20 percent year-over-year growth.