Video Category: Podcast
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Elite Sales Teams: Get Your Sales Team to Embrace New Messaging
Managing Partner Ed Lynes was a guest on the “Building Elite Sales Teams Podcast.” In this episode, he talks with Lucas Price (founder and CEO of Yardstick) about storytelling in sales. For a new strategic narrative to gain adoption with the sales team, they must be involved in its development—and believe it will make their…
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B2B Revenue Leaders: How to Create a Strategic Narrative
Managing Partner Ed Lynes was a guest on the B2B Revenue Leaders Podcast. Hosted by Dustin Tysick from Woden client Testimonial Hero, this episode provides a comprehensive look at how to develop a strategic narrative for a B2B brand.
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Growth Vertical: Accelerate B2B Startup Growth with Your Story
Managing Partner Ed Lynes joins the Growth Vertical Podcast to talk about Woden’s strategic narrative for Paccurate. Strategic narrative is a powerful tool for B2B startups as they come to market: it makes the case for change from the status quo and is the foundation of an efficient customer journey.
