Woden’s second edition of Story is the Strategy shows brands how to unlock customer-led growth
“Here’s who we are, here’s what we do.” The story most companies tell is wrong.
The brands who acquire customers for less, maximize the value of their relationships, and inspire evangelism all tell a different story: a strategic narrative.
Woden’s excited to announce the second edition of Story is the Strategy, our guide to how fast-growing companies use story to accelerate their go-to-market function.
The new Story is the Strategy provides brands with a clear “how-to” develop their strategic narrative, craft key storytelling tools from it, and most importantly, use it across the customer journey to pull new buyers towards them.
It’s been almost six years since Woden published the first edition of Story is the Strategy. At the time we were pioneering the category of “brand story.” Our methodology has evolved alongside our 300+ clients into a strategic narrative framework, defined messaging hierarchy, and tight alignment with the customer journey.
Story is the Strategy uses this same structure to make it simple for brands to put their own story to work. In this new edition, companies can learn:
- The nine-part storytelling structure used by all essential brands
- Eight storytelling tools that ensure your story is memorable
- How to design a customer journey that wins more best-fit buyers for less
- Examples of other brands that have used this approach at each customer journey stage
The explosion of AI-generated content and endless choices for buyers means every market is
even more competitive than it was a few years ago. The new edition of Story is the Strategy sets brands up to win in this new era.
Like the last edition of Story is the Strategy, the digital version of the book is free. Printed copies are available at cost.
If your brand has a strong product and committed team, you deserve a story that gets buyers to see the same potential you do. Story is the Strategy will help you unlock it.
