READY TO GET CLEAR ON WHAT MAKES YOU DIFFERENT?
Create A STORY that builds belief and demand.
When buyers (or your team) can’t tell your story, growth stalls. In six weeks, Woden will craft your strategic narrative: a story of change that defines your differentiators, nails your positioning, and clarifies your value. Your story is your strategy to pull the market towards you and win more best-fit buyers for less.
YOU BELIEVE YOUR BRAND IS DIFFERENT. IN 15 MINUTES, WE’LL SHOW YOU HOW TO START TELLING THAT STORY.
The Storytelling Framework Trusted by 300+ Essential Brands
brand stories create immediate impact
REDIS RAPIDLY GREW FROM ONE CUSTOMER TO A $4.5 BILLION VALUATION
Redis’ complex technology needed clarity. Woden crafted a story that simplified Redis’ value for non-technical buyers, aligned the entire buying committee, and unlocked rapid growth across the Fortune 500.
TERRAPAY DOUBLED ITS CUSTOMERS BASE AND RAISED A $100M SERIES B
TerraPay engaged Woden as the foundation of a global expansion strategy. They’re now “the leading global payments infrastructure allowing individuals and businesses across 200+ countries to settle any payment instantly.”
PE-Backed Streamline Health UNLOCKED IMMEDIATE GROWTH—AND AN EXIT
Streamline Health needed to differentiate from competitors. Their story, built around cost of inaction, created a new category, instant “closed won” opportunities, and a nearly $40 million exit within months.
TELL THE perfect story TO YOUR IDEAL BUYER AT THE MOMENT THEY WANT TO HEAR IT
Your brand story should pull new buyers towards your brand.
Getting pushback on price? Ghosted by prospects? Working too hard to win too little? Start with fixing your story.
stop losing deals on price and start winning on unique value
Customers push back on price when they don’t understand what makes you different. Your brand story creates clear stakes for buyers and positions you as uniquely credible to deliver a solution.
replace long sales cycles with a high-converting buyer journey
Opportunities stall when the cost of inaction is unclear. Your story urgently defines why the status quo must change, pulling buyers into the market and through your buying journey faster than ever.
transform prospects who ghost into motivated buyers
Most opportunities are lost to no-decision. Your story positions you as the buyer’s guide, keeping them moving through the customer journey and eager to find a solution to the problems you reveal.
our clients CONVERT buyers into believers
STORY IS THE STRATEGY
01
StoryKernel™
StoryKernel™ is a strategic narrative that clearly communicates to your buyer why the status quo must change, the journey they’ll take to unlock their potential, and why you are the most credible partner to guide them.
02
Storyseminar
StorySeminar is a collaborative session that empowers your team to tell their story by co-creating a messaging hierarchy that aligns your organization with the narrative while giving them the tools to share it authentically
03
Storyguide
StoryGuide is a blueprint for how to tell your story across every stage of the buying journey, which builds urgency with buyers and pulls them through your funnel efficiently—winning more best-fit buyers for less.
04
StoryAccelerator
StoryAccelerator is a platform for operating an essential brand through active storytelling tools to tell your story at scale, collaboration to perfect go-to-market strategy, and accountability to execution that transforms buyers into believers.
OUR STORY STARTED LIKE YOURS
When Woden’s founders brought their telecom company to market, they thought they were doing everything “right”: good product, great team. But potential customers didn’t see their value the way they did. Deals were lost on price instead of being won on value. Our founders listened to their customers and discovered that what customers valued was different from the story they were telling. So they began telling a new story: they dropped a features-and-benefits pitch in favor of a customer-centric narrative with clear stakes, a compelling arc, and clear outcomes.
We GUARANTEE results
In just six weeks, Woden will deliver your StoryKernel. If your strategic narrative doesn’t capture what makes your brand essential, we’ll refund the entire fee that you’ve paid. You deserve a partner who has the same stake in your success that you do. We’ve only had to do it twice in 10 years.
UNLOCK THE POTENTIAL
IN YOUR BRAND Story
“We’ve been able to differentiate ourselves from competitors because of our StoryKernel… We’d probably be a year behind where we are today without Woden.”
Adam Weight | CEO of BMA Banking Systems
Frequently Asked Questions
You will receive your StoryKernel just six weeks after kickoff. Our engagements have four phases; your StoryGuide could be in your hands in as few as 11 weeks.
The StoryKernel is the foundation of an efficient customer journey. You will communicate your value more clearly to better fit prospects—the right story creates more customers from the same activity.
You should expect to spend about an hour a week working with Woden. The StorySeminar a longer block of time to foster collaboration: three hours for remote sessions and five hours when facilitated in-person.
Story is behind every idea, cause, or product that’s gained widespread adoption in human history. The best products fail when they can’t get people to care about them—and the only way to create that type of emotional response is through a story.
A brand story can be any story meant to capture a company’s beliefs or ethos. Strategic narrative is a specifically-designed brand story. Where brand stories have a variety of marketing-specific applications, the strategic narrative is used holistically by an organization to build an efficient go-to-market motion alongside a purpose-driven team.
Everything You Need to Win Buyers With Confidence
A proven brand story framework that clarifies your message, attracts buyers ready to choose, and aligns your team around one story that works.
- Attract Buyers Who Are Aligned, Informed, and Ready to Decide
- Speed to Strategic Clarity in Six Weeks
- One Story That Aligns Sales, Marketing, and Leadership
We needed simple positioning for engaging partners to build the infrastructure that converts cash to digital in a borderless world.
book a Brainstorm with a woden storyteller
By hitting submit, you will see how your message actually lands with late-stage buyers, not how you hope it does.