Ghosted by prospects. Losing deals on price. Sales and marketing pulling in different directions. Discover the story that sells your product, and the buyers who’ve been waiting for it. This guide shows you how to fix it with the StoryKernel.
Trusted by 300+ brands
11-year+ proven framework
Free — instant download
FREE DOWNLOAD
Story Is The Strategy
The complete guide to building a StoryKernel — a strategic narrative that drives efficient, buyer-led growth.
300+
BRANDS TRANSFORMED
11+ YrS
PROVEN FRAMEWORK
$4.5B
VALUATION UNKLOCKED (REDIS)
2x
CUSTOMER GROWTH (TERRAPAY)
6 Wks
TO STRATEGIC CLARITY
Most GTM Strategies Are Built on the Wrong Foundation.
Brands invest in sales processes, demand gen, and product marketing—and still stall. The root cause is almost always the same: no one can clearly articulate why the status quo must change, why this buyer is the hero of that change, and why this brand is the only credible guide to navigate it.
When your team can’t tell that story—consistently, compellingly, across every touchpoint—no amount of spend or execution can save the funnel.
“The mistake people make is thinking the story is just about the marketing. No, the story is the strategy. If you make your story better, you make the strategy better.”
— Ben Horowitz, a16z
OUR PROPRIETARY FRAMEWORK
The StoryKernel™
The StoryKernel is a nine-part strategic narrative, under 500 words, that captures why the status quo must change, positions your buyer as the hero of that change, and makes your brand the only credible guide to navigate it. It becomes the foundation of your positioning, your messaging hierarchy, and your entire buying journey.
REDIS RAPIDLY GREW FROM ONE CUSTOMER TO A $4.5 BILLION VALUATION
Redis’ complex technology needed clarity. Woden crafted a story that simplified Redis’ value for non-technical buyers, aligned the entire buying committee, and unlocked rapid growth across the Fortune 500.
TERRAPAY DOUBLED ITS CUSTOMERS BASE AND RAISED A $100M SERIES B
TerraPay engaged Woden as the foundation of a global expansion strategy. They’re now “the leading global payments infrastructure allowing individuals and businesses across 200+ countries to settle any payment instantly.”
PE-Backed Streamline Health UNLOCKED IMMEDIATE GROWTH—AND AN EXIT
Streamline Health needed to differentiate from competitors. Their story, built around cost of inaction, created a new category, instant “closed won” opportunities, and a nearly $40 million exit within months.
This guide captures Woden’s experience of work building StoryKernels for 300+ essential brands, the same methodology that has helped companies raise billions, achieve unicorn valuations, and unlock successful exits. Inside, you’ll learn how to build a StoryKernel that aligns your entire go-to-market, differentiates you from competitors, and pulls best-fit buyers toward your brand.
How to attract best-fit buyers who are ready to decide
Why customer-centric messaging outperforms features every time
How to build a StoryKernel that aligns sales, marketing, and leadership
How to deliver on your brand promise and build evangelists
What separates essential brands from forgettable ones
“We’ve been able to differentiate ourselves from competitors because of our StoryKernel… We’d probably be a year behind where we are today without Woden.”
Adam Weight | CEO of BMA Banking Systems
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Stop Losing Deals on Price. Start Winning on Story.
Get instant access to Story Is The Strategy, Woden’s complete guide to building a StoryKernel that drives efficient, buyer-led growth.
