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Good positioning quickly and clearly communicates what makes your brand unique and relevant to your buyer. There are many different approaches used to develop positioning statements. In a strategic narrative, products have both tangible qualities and magical ones. A good positioning statement should capture both of these and invite buyers to ask for more.

Ed Lynes

Ed Lynes
Ed is Woden's managing partner. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.