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We do our best work with complex, technical, or innovative brands. Crafting your StoryKernel begins with six weeks of research and interviews. Our team will listen to your employees and customers to help uncover what should be elevated, minimized, or reorganized in your story. A simple, clear story is more important as a company becomes more complex. As we understand your business, the story comes into focus.

Ed Lynes

Ed Lynes
Ed is Woden's managing partner. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.