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StoryBrand provides a template for storytelling in marketing. Buyers engage with an entire go-to-market function: sales, social proof (via CX), product demos, and more. Strategic narrative aligns each of those areas.

Ed Lynes

Ed Lynes
Ed is Woden's managing partner. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.